LIVA CARS

Sunday, February 7, 2010

Saturday, February 6, 2010

The Epic Fall of "Brand Toyota"

Though we all are quite aware of it, it's actually amazing to see how quickly things turn topsy-turvy in this ever-changing world. There cannot be a better example of the previous statement in the recent past than the epic recalls and the resulting controversies surrounding the automotive giant "Toyota". From being the benchmark in the world for "Production Efficiency, Quality, Reliability and Dependability (name whatever you want and you would find Toyota in the top of the heap) to being the reason for the hue and cry of millions across the globe for a quality problem, that should have been a tumultuous, spiraling journey to the bottom for the now-disgraced giant. To realize that all these happened in a span of a few weeks makes it even more interesting and something to be pondered over upon.

In the last two to three decades, Toyota had everything good in this world coming towards it. It took the coveted title of "World's Largest Car-Maker" from the erstwhile GM in 2008 (which incidentally has held the title for 80 long years) only to realize that it's easier to get to the top of the heap than maintaining it. The manufacturing techniques and concepts that Toyota pioneered became the benchmark for the whole world which was eventually followed by every other OEM. Toyota's manufacturing methods were successful and efficient to such an extent that there have been a handful of books released on this subject, each of which were global best-sellers. Only very-recently could Toyota realize that the very manufacturing techniques which it invented had some simple yet serious flaws here and there that had been overlooked. Toyota, along with it's luxury division Lexus dominated the Quality, Reliability and Dependability surveys across the globe for years together, so much so that even the mighty, established Germans (Mercedes-Benz, BMW & Audi) could take a leaf out of it for their improvement. GM, Ford and Chrysler were forced to follow the new-leader if they sought to stay in the fight. Growing Asian manufacturers like Hyundai, Suzuki, etc. had Toyota as their default benchmark when looking at growth.

Toyota experienced all this rapid and unprecedented growth only to fall hard and fast to the bottom. In fact, it went so high up in the ladder that there seems to be very little chances of bouncing back soon. There may be some who may think that it's very early to write-off Toyota in this manner. After all, most of the quality techniques followed globally are actually the brain-child of Toyota's top-thinking honchos. A quality issue in a single model in a single region can easily be siphoned off as a one-off case. But a problem in most of it's best selling models (Camry, Corolla to name a few) across the globe hinted at something serious which would have surely surfaced in the past but was dramatically overlooked and covered-up in the race to the top. NHTSA's revealing of the fact that a few cases of this "Unintended Acceleration" issue came up in the year 2004 only goes to prove the previous point. Also, the confession by NHTSA that it did force Toyota into the recall rather than Toyota voluntarily doing it only made things worse for "Brand Toyota". I am sure that Toyota, being the self-inspiring, quality-conscious manufacturer as it wa(i)s, will surely come out of the dust very soon just like Audi and Ford did some years back.

Till then and forever, it's a lesson learnt the hard way for Toyota and in a not-so-hard way for other auto-makers who are in the race to reach the top. Going to the top needs utmost commitment and hard-work but staying there needs even more of the above qualities. A little slip-up might push you face-down so hard and fast. Beware Volkswagen, Hyundai-Kia and the like. One of your peers has just experienced it and made your life easier.

Friday, February 5, 2010

Felipe Massa passeia com a 599XX em Val�ncia [V�deo]

Felipe Massa foi um dos primeiros a acelerar a Ferrari Fiorano 599XX, Felipe disse que �Ele � muito potente e tem uma estabilidade excepcional. E, considerando que foi criado para as pistas, tamb�m � muito f�cil de guiar�, Ferrari Fiorano 599XX come�am a ser vendidos na Europa e �sia ainda neste semestre. Os pre�os ainda n�o foram divulgados.

Veja o v�deo do passeio:

Thursday, February 4, 2010

Sprint Boat Racers [V�deo]

Voc�s conhecem o Sprint Boat Racers? Bom estes �barquinhos� usam um motor da NASCAR por�m mais leves. E correm em uma pista em variam de 70 a 100 metros. Nas curvas a for�a G pode chegar a 7. Confira no v�deo o �barquinho� em a��o, veja como no minuto 1:13 o c�mera tem certeza que o Sprint Boat vai passar direto na curva e continua filmando em dire��o da grama.

Este poste foi uma dica de Leandro Ruben Schwarz Jr.

Fonte

Linha Adventure da Fiat agora com airbag duplo e ABS

A Fiat inclui no pacote de s�rie do Dobl�, Idea e Palio Weekend (menos para a linha Strada) o pacote chamado HSD (High Safety Drive). Que traz itens de seguran�a como ABS e Airbag, estes itens fazem com que os carros tenham um aumento de R$ 1 mil.

As linhas Palio 1.0 e Ducato tamb�m podem ter o pacote HSD com o valores que variam entre R$ 650,00 e R$ 810,00.

Veja como ficam os pre�os da linha Adventure:

Palio Adventure Locker: R$ 54.320
Palio Adventure Locker Dualogic: R$ 56.180
Idea Adventure Locker: R$ 54.420
Idea Adventure Locker Dualogic: R$ 56.440
Dobl� Adventure Locker: R$ 61.170